Commercial Advisory
I help premium service firms build, fix, and sharpen their commercial infrastructure — what the market sees when they look you up, and how the business is actually built to sell. Whether you're an established firm underperforming your potential, or a new entrant building from the ground up.
The Work
Most premium service firms are built on deep expertise and relationship capital. But the commercial infrastructure around that expertise — the website, the sales process, the CRM, the PR, the way the founder shows up online — often hasn't kept pace. I run a full audit of both: what the market sees when they look you up, and how the business is actually structured to convert that visibility into revenue. Then I fix what matters.
AI Signal
When a high-value prospect — or the person about to refer one — wants to know who the best firms are in your category, they increasingly don't search Google. They ask ChatGPT. They query Perplexity. They check Google AI Overviews. And they act on what comes back.
AI systems don't return a list of links. They select, summarize, and recommend. They surface the companies that have been built to be understood by machines — and they ignore the rest, regardless of how good those companies actually are. Most premium service firms haven't been built for this. They were built for Google. That was the right answer until recently.
The LockePoint AI Signal System diagnoses how AI systems currently read, interpret, and represent your company — and builds the signal architecture that changes what they say about you. This is not SEO. It is not a website refresh. It is the foundational work of ensuring that when a prospect asks an AI who to trust in your category, your firm is part of the answer.
See How AI Represents Your CompanyThe Process
I conduct a structured commercial audit across two dimensions. First, the external layer: everything the market sees when they look you up — benchmarked against your actual competitors. Second, the internal layer: structured conversations with you and your key stakeholders to understand your goals, your commercial shortcomings, what's been tried, and what needs to be built or fixed. Both halves are required to build an accurate picture.
We meet and walk through the full findings together — what the market sees, what your internal structure reveals, and how the two connect. What's costing you credibility. What's costing you revenue. What to fix first and why. This is a conversation, not a document drop.
I work alongside you to execute — directing a website rebuild, launching social media from zero, writing your collateral, setting up your CRM, building PR distribution, or standing up an entire go-to-market operation.
Case Stories
A European ultra-luxury private jet tour company needed a full U.S. market presence from scratch — with bookings required within months for an inaugural departure. No website strategy, no social media, no CRM, no PR, no sales systems, no partnerships, no marketing collateral. The CEO had no personal digital presence.
An established firm with deep client relationships and a strong industry reputation was being consistently outpresented by newer competitors. Website untouched in three years. No PR. No content. The founder — a recognized name in the industry — had no thought leadership presence online. The firm's digital footprint told a completely different story than its actual capabilities.
The cost: Referral sources who looked them up before making introductions were finding a presence that didn't match the reputation. Warm leads going cold.
About
LockePoint is led by Christine Frost — 25+ years in business development and relationship sales across the HNW ecosystem, including private aviation, luxury travel, yachting, private residence clubs, and the firms and brands that serve affluent clients.
I operate as a strategic partner embedded in your business — not an outside vendor delivering a report. I start with a diagnosis. I identify what's costing you credibility and revenue across every dimension of your commercial operation. And then I fix what matters — in priority order, with senior judgment, and with the hands-on execution that actually moves the needle.
"I built LockePoint because I kept seeing the same pattern — exceptional firms being outpresented by competitors with half the substance. And new ventures with real offerings but no commercial infrastructure to bring them to market. The fix isn't more marketing. It's smarter commercial infrastructure."
Private aviation brokerages. Luxury travel companies. Wealth advisors. Boutique law firms. Concierge medicine practices. Executive search and recruiting firms. Family offices. High-end real estate teams. — Established firms needing to sharpen their commercial infrastructure, and new entrants needing to build one.
Contact
The first step is a brief conversation to determine fit. I work with a small number of clients at any given time to maintain the depth of engagement that makes this model work — not every firm is the right fit, and that's by design.
If what I've described resonates, reach out. No pitch. Just a candid conversation about where you stand.
Schedule a Call